Privacy Policy
Last Updated: 2026
This Privacy Policy explains how madprintshop.co.uk ("we," "us," "our," or "Company") collects, uses, discloses, and safeguards your information when you visit our website, including all related pages, subdomains, and associated mobile applications (collectively, the "Site"). Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We collect information in several ways:
- Personal Information: When you voluntarily provide it through contact forms, newsletter subscriptions, or account registration, including your name, email address, and phone number.
- Technical Information: Your IP address, browser type, operating system, device identifiers, and unique identifiers.
- Cookies and Tracking Technologies: Information collected through cookies, web beacons, pixels, and similar tracking technologies.
- Usage Data: Information about how you interact with our Site, including pages visited, time spent, clicks, and referral sources.
- Affiliate Tracking Data: Commission tracking and conversion data related to affiliate links and casino referrals.
How We Use Information
We use the information we collect for the following purposes:
- To operate, maintain, and improve the Site and user experience.
- To process affiliate commissions and track referrals to casino partners.
- To conduct analytics and understand user behaviour and preferences.
- To send newsletters, promotional materials, and marketing communications (with your consent).
- To comply with legal obligations and enforce our Terms of Service.
- To prevent fraud, abuse, and security threats.
- To respond to your inquiries and provide customer support.
Cookie Policy
Our Site uses cookies and similar tracking technologies. Types of cookies include:
- Essential Cookies: Required for Site functionality and security.
- Performance Cookies: Help us understand how visitors use our Site and improve performance.
- Analytics Cookies: Track usage patterns and user engagement (including Google Analytics).
- Marketing Cookies: Enable affiliate tracking, conversion monitoring, and targeted advertising.
- Third-Party Cookies: Set by casino partners and advertising networks.
You can control cookie settings through your browser preferences. Disabling cookies may affect Site functionality. For more information, visit aboutcookies.org or your browser's help documentation.
Third-Party Links
Our Site contains links to third-party websites, including online casinos, gambling operators, and affiliate partners. We are not responsible for the privacy practices, content, or security of these external sites. We strongly encourage you to review the privacy policies of any third-party sites before providing personal information or engaging with their services. Your use of third-party sites is at your own risk and is governed by their terms and privacy policies.
Your Rights
Under UK and EU data protection law (including the UK GDPR), you have the following rights:
- Right of Access: Request a copy of personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete data.
- Right to Erasure: Request deletion of your data ("right to be forgotten"), subject to legal obligations.
- Right to Restrict Processing: Request limitation of how we process your data.
- Right to Data Portability: Request transfer of your data in a structured format.
- Right to Object: Object to processing for marketing, analytics, or affiliate tracking purposes.
- Right to Withdraw Consent: Withdraw consent at any time without affecting the lawfulness of prior processing.
If you are a US resident, you may have additional rights under applicable privacy laws. To exercise any of these rights, contact us using the information below.
Data Retention
We retain personal information only as long as necessary to fulfil the purposes for which it was collected or as required by law. Specifically:
- Personal information collected through forms is retained for up to 3 years unless you request deletion.
- Affiliate and conversion data is retained for up to 7 years for financial and tax compliance purposes.
- Analytics cookies are retained for up to 26 months.
- Data may be retained longer if required by legal, regulatory, or tax obligations.
You may request deletion of your data at any time, subject to legal obligations.
Contact Us
If you have questions, concerns, or wish to exercise your privacy rights, please contact us:
Email: privacy@madprintshop.co.uk
Website: madprintshop.co.uk
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk or your relevant data protection authority.
Note: This Site is intended for entertainment purposes only and contains affiliate links to gambling services. Gambling involves risk and is not suitable for everyone. Please gamble responsibly and seek help if needed.